Paperback: 32 pages
Publisher: Anchor Academic Publishing (June 27, 2016)
Product Dimensions: 5.8 x 0.1 x 8.3 inches
Amazon Rank: 4225884
Format: PDF ePub djvu book
This Case Study defines the global pharmaceutical industry and its boundaries," analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in t...