Paperback: 164 pages
Publisher: LAP LAMBERT Academic Publishing (August 8, 2016)
Product Dimensions: 5.9 x 0.4 x 8.7 inches
Format: PDF Text djvu book
There is often contention in the shareholder and employee (customer) value discourse for many businesses, whereby shareholder value is attributed a higher priority consistent with strategic businesses’ objectives. There is a strong indication globally that the role of customers and the process of managing customers when designing and implementing customer engagement strategies is a contentious issue because of variations in customers’ expectation...
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