Home Business and Money Eight Second Gold: Understanding Generation Z, Social Media, and the Changing World of Advertising PDF ISBN-10 154134698X, ISBN-13 978-1541346

Eight Second Gold: Understanding Generation Z, Social Media, and the Changing World of Advertising

Eight Second Gold is a valuable resource for anyone seeking to make a market with Gen Z or who just wants to find out more about this newest economic force. The book is written in an accessible style and the author's enthusiasm for this phenomenon s...

Description

Paperback: 174 pages
Publisher: CreateSpace Independent Publishing Platform (January 16, 2017)
Language: English
ISBN-10: 154134698X
ISBN-13: 978-1541346987
Product Dimensions: 5 x 0.4 x 8 inches
Amazon Rank: 4051809
Format: PDF ePub TXT ebook

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This isn't your usual head-shaking response to teens and screens. This is a fast-paced, comprehensive read emphasizing the positive effects of Generation Z and social media. Eight seconds. That's all it takes for Gen Z'ers to filter, process, and decide whether or not what they see on their device is worth their time or money. Advertisers are scrambling to win over these hi-tech teens, born after 1996 and connected to a global internet since day ...

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