Hardcover: 352 pages
Publisher: Wiley; 1 edition (October 13, 2014)
Product Dimensions: 6.3 x 1.2 x 9.3 inches
Amazon Rank: 1808442
Format: PDF ePub TXT ebook
Find out how to reap the benefits of motivating and engaging thenew, direct customer voice The Customer's New Voice shows businesses how to motivateand transform directly volunteered consumer knowledge intoprofitable insights, enabling a new echelon of marketing relevancy,customer experience, and personalization. With a deep look at theinner workings of how a modern generation of business innovatorsare tapping into the fresh opportunities with th...
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