Series: The Ivey Casebook Series
Paperback: 336 pages
Publisher: SAGE Publications, Inc; 1 edition (September 7, 2006)
Product Dimensions: 7.4 x 0.8 x 9.1 inches
Amazon Rank: 3607001
Format: PDF ePub TXT book
Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process―strategic rationale, partner selection, negotiation, and implementation....
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