Series: Tourism & Hospitality
Paperback: 128 pages
Publisher: Thomson Learning; Pap/Dsk edition (September 1, 2000)
Language: English
ISBN-10: 0826448240
ISBN-13: 978-0826448248
Product Dimensions: 10 x 0.8 x 6.8 inches
Amazon Rank: 20500717
Format: PDF Text djvu book
This is a product around which tutors can structure a strategic management course (a key module of any hospitality degree) and it has been piloted with students at Queen Margaret University College in Edinburgh. The student pack contains a book and a disk. The book provides an in-depth case study of a run-down, loss-making city-centre hotel. The hotel is bought by a new investment company, which needs to transform the hotel's fortunes through shr...
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